Samsung signs on as official sponsor for Summer X Games
Participating in this sponsorship deal:
About Sponsor:
Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
About Property:
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN , which focuses on action sports. The inaugural X Games were held in summer 1995 in Rhode Island.
Today ESPN is announcing the sponsors for X Games Minneapolis, taking place July 13-16, with live coverage on ESPN and ABC. Pacifico and Samsung join the roster of official sponsors alongside returning brands America’s Navy, AT&T, Fruit of the Loom, Harley-Davidson, LifeProof, Monster Energy and Toyota. GEICO will serve as the official music sponsor.
Read more at espnmediazone.com »
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