Sanoma Oyj (formerly SanomaWSOY) is a leading media group in the Nordic countries with operations in over 10 European countries, based in Helsinki. The group is also among the top five European magazine publishers and has a strong position, in addition to its native Finland, in Belgium, Croatia, the Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, the Netherlands, Russia, Serbia, Slovakia and Ukraine.
Amsterdam Fashion Week started in 2004 as an initiative to put Amsterdam on the map as a sparkling and internationally oriented destination for Fashion. Twice a year, Fashion Week forms the centre-point of the Dutch fashion world, with a full schedule of catwalk shows, trade fairs, presentations, lectures and parties.