LOS ANGELES--(BUSINESS WIRE)--Sanrio, Inc., the global lifestyle brand recognized worldwide for its universally beloved pop icon Hello Kitty®, announced today its partnership with Team USA for the Olympic and Paralympic Games Tokyo 2020. Also debuting in time for Sanrio’s 60th Anniversary celebration this year, the collaboration will include a limited-edition collection for girls and adults featuring Hello Kitty. Helping lead the partnership as the “Global Ambassador for Inclusivity,” Hello Kitty will be incorporated in the hero design, standing as an iconic symbol for equal opportunity, fair play and global harmony.