Snapshot
January 02, 2020

Secret signs on as title sponsor for Professional Women’s Hockey Players Association (PWHPA)

Participating in this sponsorship deal:

Secret logo 60454898 2210478095934024 9186128756228489216 n

About Sponsor:

Secret is an antiperspirant/deodorant for women manufactured by <a href="https://sponsorpitch.com/sponsors/procter-gamble">Procter & Gamble</a>. It is sold in the United States, Canada, and Mexico. Secret was launched as the first female deodorant in 1956, after more than 10 years of research that began in 1945. Secret is the only female brand antiperspirant/deodorant in Procter & Gamble’s portfolio of products, which includes male brands Gillette and Old Spice.

About Property:

The Professional Women's Hockey Players Association (PWHPA) is a nonprofit 501(c)(6) organization dedicated to advocating for the promotion of professional women's ice hockey.[1] It was founded in May 2019 following the dissolution of the Canadian Women's Hockey League, which only paid stipends, and player's dissatisfaction in the operations of the National Women's Hockey League. Their goal is to create a sustainable professional league for women's ice hockey.

Activation Locations
Read More
TORONTO--(BUSINESS WIRE)--The Professional Women’s Hockey Player’s Association (PWHPA) Dream Gap Tour returns to Toronto for its largest event to date: the Secret® Women’s Hockey Showcase, taking place January 11-12, 2020. The mission of the PWHPA Dream Gap Tour is to draw attention to the continued lack of opportunity and support for professional female hockey players in North America and advocate for a sustainable women’s league. As Title Sponsor of the event, Secret® Deodorant joins the PWHPA to advocate for a meaningful change, where all professional hockey players receive the same opportunities, regardless of gender.
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