November 06, 2014
SecureWatch 24 signs on as presenting sponsor for Brooklyn Nets

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<p>With the highest payroll in the NBA, the Brooklyn Nets could use a few more sponsorship deals like this one.<p>The high-powered Nets are set to announce a new five-year, multimillion deal with SecureWatch 24 to become the team’s first “presenting sponsor.”<p>The corporate sponsorship allows SW24 to piggyback on all Nets-controlled marketing, including ads, billboards and in-arena signage.<p>Most visible will be the security company’s logo on courtside and baseline signage during home games at Barclays Center.<p>“Where you see us, you’ll see them,” Nets CEO Brett Yormark told The Post.<p>The Nets declined to comment on the financial terms but similar NBA presentation contracts run around $1 million a year.<p>Nets owner and Russian billionaire Mikhail Prokhorov has invested millions — drawing comparisons with late Yankees owner George Steinbrenner — in his five-year quest to win the title.<p>After signing pricey stars like Kevin Garnett and Paul Pierce in the off-season, the Nets have rocketed their payroll past $100 million with a record luxury tax bill of around $82 million.<p>The Nets are rolling out an aggressive new marketing campaign, with the tagline “Are You Ready?,” to tout their high-priced roster. Those ads will feature the SW24 logo when they debut on Monday.<p>SW24, founded by a former Brooklyn police officer, stepped in after a Nets marketing deal with rival security giant firm ADT ended.<p>Desmond Smyth, president of SecureWatch 24, knows the Nets’ turf well from his years at the 77th Precinct, a short walk from Barclays Center.<p>“SW24 was looking for a game-changer,” Yormark said.
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