Snapshot
November 06, 2014

Seiko signs on as official sponsor for International Association of Athletic Federations

Participating in this sponsorship deal:

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About Sponsor:

Seiko Holdings Corporation, more commonly known simply as Seiko , is a Japanese watch company. Seiko is perhaps best known for its wristwatches, all of which were at one time produced entirely in-house. This includes not only major items such as microgears, motors, hands, crystal oscillators, batteries, sensors, LCDs but also minor items such as the oils used in lubricating the watches and the luminous compounds used on the hands and the dials.

About Property:

The International Association of Athletics Federations is the international governing body for the sport of athletics. It was founded in 1912 at its first congress in Stockholm, Sweden by representatives from 17 national athletics federations as the International Amateur Athletics Federation. Since October 1993 it has been headquartered in Monaco.

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Since the Tokyo Olympic Games in 1964, Seiko has proudly assisted international sport with world-leading timing technologies and services. Today, Seiko supports a wide range of sports, from track and field athletics (IAAF) to football (FC Barcelona) and sailing (The 49er and 29erXX Associations). Whatever the sport, Seiko’s tradition of excellence in sports service continues. Seiko and FC Barcelona have entered into a long-term partnership agreement in which Seiko is appointed as the team’s Official Watch Partner. The new Seiko Sportura is the team’s watch of choice.‘icaré 2’, is a solar powered glider developed by Institut für Flugzeugbau at the University of Stuttgart in Germany. icaré 2 is one of the world’s most advanced gliders. As part of its ’clean energy’ programme, Seiko has sponsored icaré 2’s record breaking flights since 2010. Movie The Seiko Velatura collection was developed in consultation with some of the world’s leading sailors. This consultation continues through Seiko’s partnerships with the International 49er and 29erXX classes. These two classes are the fastest and most dynamic in international skiff racing, and Seiko proudly supports them as their Timing Partner.The movie of 49er & 29erXX Championships in Lake Garda, Italy can be viewed.Movie In 1985, the IAAF invited Seiko to be its timing partner for all its major international athletics championships. Seiko has provided timing systems and personnel to no less than 10 World Championships, 5 Indoor Championships and many other international class events. At major championships, Seiko’s team will comprise over 40 skilled and full time engineers.
Read more at www.seikowatches.com »
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