Snapshot
October 19, 2015

Sheraton signs on as official sponsor for Major League Baseball (MLB)

Participating in this sponsorship deal:

Data Mlb logo

About Sponsor:

Sheraton Hotels and Resorts is Starwood Hotels & Resorts Worldwide's largest and second oldest brand. Starwood's headquarters are in White Plains, New York. The origins of the brand date back to 1937 when Ernest Henderson and Robert Moore acquired the Stonehaven Hotel in Springfield, Massachusetts. The chain got its name from another early hotel that the pair had acquired, which had a lighted sign on the roof saying "Sheraton Hotel" which was large and heavy and therefore too expensive to change. Instead, they decided to call all their hotels by that name.

About Property:

Major League Baseball (MLB) is a professional baseball organization, the oldest of the four major professional sports leagues in the United States and Canada. A total of 30 teams play in the National League (NL) and American League (AL), with 15 teams in each league.

Read More
STAMFORD, Conn, Oct 19, 2015 (BUSINESS WIRE) --Sheraton Hotels & Resorts and Starwood Preferred Guest[®] (SPG[®]) today announced an exclusive new partnership with Major League Baseball[®] (MLB[®]), designating Sheraton as the “Official Hotel of Major League Baseball” and SPG as the “Official Hotel Loyalty Program of Major League Baseball.” The new partnership brings Sheraton guests, Starwood Preferred Guest® (SPG®) members and avid baseball fans closer to the action by providing them access to must-see games while on the road, as well as the opportunity to bid on once-in-a-lifetime experiences. Sheraton will celebrate the partnership this fall by hosting special screenings of MLB Postseason games at select hotels across North America, leading off tonight with a star-studded event at the Sheraton New York Times Square. In addition, starting today, SPG members have the opportunity to redeem Starpoints® for pairs of tickets to each World Series game at spg.com/moments.
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