Snapshot
November 06, 2014

Sheraton signs on as official sponsor for Stockholm Open

Participating in this sponsorship deal:

Data Data?1415809826

About Sponsor:

Sheraton Hotels and Resorts is Starwood Hotels & Resorts Worldwide's largest and second oldest brand. Starwood's headquarters are in White Plains, New York. The origins of the brand date back to 1937 when Ernest Henderson and Robert Moore acquired the Stonehaven Hotel in Springfield, Massachusetts. The chain got its name from another early hotel that the pair had acquired, which had a lighted sign on the roof saying "Sheraton Hotel" which was large and heavy and therefore too expensive to change. Instead, they decided to call all their hotels by that name.

About Property:

The If Stockholm Open is a tennis event on the ATP Tour held in Stockholm, Sweden in the end of October or beginning of November each year. The tournament is owned by The Royal Lawn Tennis Club of Stockholm 40%, SALK (Stockholm Public Lawn Tennis Club) 40% and Tennis Stockholm 20%.

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