Sky Bet signs on as title sponsor for English Football League
Participating in this sponsorship deal:
About Sponsor:
Sky Betting and Gaming is a British-based gambling company, and a subsidiary of BSkyB, with offices at Sky's headquarters in Isleworth, London and in Leeds, West Yorkshire. Sky Betting and Gaming consists of four core brands: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo. Also under its umbrella is leading online betting odds comparison site Oddschecker. Sky Betting and Gaming also operates popular, free-to-enter football prediction game Soccer Saturday Super 6 and Sky Sports Fantasy Football. On 21 October 2011, the company's services were changed into the new "tube" look which accompanies many of BSkyB's channels, bringing the brands closer to the Sky family. The company also has two TV channels on the Sky platform. The Sky Bet virtual racing channel is found on EPG no. 864 and the Sky Poker channel is on 861. Both broadcast 24 hours.
About Property:
The English Football League (EFL) is a league competition featuring professional football clubs from England and Wales. Founded in 1888 as The Football League, the league is the oldest such competition in world football. It was the top-level football league in England from its foundation in the 19th century until 1992, when the top 22 clubs split away to form the Premier League.