November 06, 2014
Smart signs on as official sponsor for WorldPride

Participating in this sponsorship deal:

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TORONTO, May 22, 2014 /CNW/ - smart Canada is pleased to announce its exclusive automotive sponsorship of WorldPride 2014 which will be hosted in Toronto, Ontario from June 20th to 29th. The event will be held simultaneously with Toronto's annual Pride Week - one of the largest festivals in the world that celebrates Lesbian, Gay, Bisexual, Transgender, Intersex (LGBTI) and other communities of emerging sexual identities. Previously held in Rome, Jerusalem and London, this event will be the first WorldPride celebration ever held in North America and will highlight Toronto's broad diversity, embracing multiculturalism and infectious dynamism.
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