Sony signs on as official sponsor for Pikes Peak International Hill Climb
Participating in this sponsorship deal:
About Sponsor:
Sony Corporation , commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate with US$86.64 billion . Sony is one of the leading manufacturers of electronics, products for the consumer and professional markets.
About Property:
The Pikes Peak International Hill Climb , also known as The Race to the Clouds, is an annual automobile and motorcycle hillclimb to the summit of Pikes Peak in Colorado, USA. The track measures 12.42 miles over 156 turns, climbing 4,720ft from the start at Mile 7 on Pikes Peak Highway, to the finish at 14,110ft , on grades averaging 7%. It used to consist of both gravel and paved sections, however as of August 2011, the highway is fully paved and as a result all subsequent runnings will be on tarmac from start to finish.