Southwest Airlines signs on as official sponsor for Warner Music Group
Participating in this sponsorship deal:
About Sponsor:
Southwest Airlines Co. (NYSE: LUV) is a major U.S. airline headquartered in Dallas, Texas, and the world's largest low-cost carrier.
About Property:
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies. For three decades the conglomerate was known as WEA, which stood for Warner Bros.-Elektra-Atlantic Records; three major record companies that signed and developed musical acts and, in turn, distributed product for subsidiaries and other record labels.
Warner Music Nashville (WMN) announced today that they have teamed up with Southwest Airlines to produce a variety of promotions that will bring music into the skies. With this new partnership, Southwest will continue their history of pop-up shows on board flights featuring WMN artists, with the label also agreeing to continue their tradition of traveling with the airline.
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