SRP signs on as official sponsor for Fiesta Bowl
Participating in this sponsorship deal:
About Sponsor:
The Salt River Project (SRP) is the umbrella name for two separate entities: the Salt River Project Agricultural Improvement and Power District, an agency of the state of Arizona that serves as an electrical utility for the Phoenix metropolitan area, and the Salt River Valley Water Users' Association, a utility cooperative that serves as the primary water provider for much of central Arizona. It is one of the primary public utility companies in Arizona. The name, Rio Salado Project, (Spanish for Salt River Project) is used to refer to the improvement projects along the Salt River through the Phoenix Metropolitan Area, is not related to SRP.
About Property:
The Fiesta Bowl is a United States college football bowl game played annually at the University of Phoenix Stadium in Glendale, Arizona. Between its origination in 1971 and 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium. Beginning with the 2014 season, Fiesta Bowl became a member of College Football Playoff, hosting a semifinal game every three years, and all the teams playing in this bowl will be selected by the CFP Selection Committee. Previous sponsors included Sunkist, IBM, Tostitos and Vizio.