Star India signs on as official sponsor for International Hockey Federation
Participating in this sponsorship deal:
About Sponsor:
STAR India is an Indian media and entertainment company, owned by News Corporation, and affiliated with Fox. It is headquartered in Mumbai, with regional offices in cities Delhi and Chennai.
About Property:
The Fédération Internationale de Hockey sur Gazon , commonly known by the acronym FIH is the international governing body of field hockey and indoor field hockey. Its headquarters are located in Lausanne, Switzerland and president are Leandro Negre. FIH is responsible for field hockey's major international tournaments, notably the World Cup.
As part of efforts to enhance production of hockey broadcasting, Star Sports will be the host broadcaster for key FIH events both in India and globally, and will be responsible for consistent high quality production. FIH are determined to enhance the entertainment value for hockey fans globally, putting a strong focus on digital engagement, branding and promotion of events to improve the overall spectator experience.
Read more at www.sportspromedia.com »
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