Snapshot
November 06, 2014

Starter signs on as licensee for National Football League (NFL)

Participating in this sponsorship deal:

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About Sponsor:

Starter is an American manufacturer of fleeces, footwear, compressions, and other accessories.

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

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Former New York Giants linebacker Carl Banks’ G-III Apparel Group is bringing back Starter’s once-ubiquitous satin jacket with Iconix Brand Group, which has owned the Starter trademark since 2007. The satin jacket and a breakaway half-zip pullover jacket will be in what Banks termed “limited distribution” — from 10 to 15 sports specialty and “upstairs” department stores — for back-to-school sales in July and August. What became known as the “Starter jacket” returns with a price tag of $150, along with the breakaway priced at $170.
Read more at m.sportsbusinessdaily.com »
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