November 06, 2014
Starter signs on as licensee for National Football League

Participating in this sponsorship deal:

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Former New York Giants linebacker Carl Banks’ G-III Apparel Group is bringing back Starter’s once-ubiquitous satin jacket with Iconix Brand Group, which has owned the Starter trademark since 2007. The satin jacket and a breakaway half-zip pullover jacket will be in what Banks termed “limited distribution” — from 10 to 15 sports specialty and “upstairs” department stores — for back-to-school sales in July and August. What became known as the “Starter jacket” returns with a price tag of $150, along with the breakaway priced at $170.
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