State Farm signs on as title sponsor for Champions Classic
Participating in this sponsorship deal:
About Sponsor:
State Farm Insurance is a group of insurance and financial services companies in the United States. The company also has operations in Canada. The group's main business is State Farm Mutual Automobile Insurance Company, a mutual insurance firm that also owns the other State Farm companies. The corporate headquarters are in Bloomington, Illinois.
About Property:
The Champions Classic is an event that tips off the NCAA Division I men's basketball season. It features four of the top programs in the United States. The venue changes from year to year, with Madison Square Gardens being the first venue. The first Classic was held on November 15, 2011 with Duke, Kansas, Kentucky and Michigan State being the first participants. The event is televised on ESPN.