Subaru signs on as official sponsor for Madison Winter Festival
Participating in this sponsorship deal:
About Sponsor:
Subaru is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries. Subaru is internationally known for their use of the boxer engine layout popularized in cars by the Volkswagen Beetle and Porsche 911, in most of their vehicles above 1500cc as well as their use of the all wheel drive drivetrain layout, first introduced in 1972, that became standard equipment for mid-size and smaller cars in most international markets as of 1996, and is now standard in all Subaru vehicles.
About Property:
Every year, Madison Winter Festival attracts more than 20,000 spectators, winter enthusiasts, and athletes. Over ninety truckloads of snow will transform the Capitol Square into a race and recreational venue the weekend of February 15-16. The inside lanes of the Square will be closed off for the family oriented activities such as snow and ice sculpting, sled hill rides, snowshoeing, winter-themed museum tours, adaptive sit ski programming, and many other events to participate in. Other fan favorites scheduled throughout the weekend include the Frosty 5K Run & Walk, Cyclo Frost Cyclocross Race, Frosty 1 Mile Dog Jog and other fun and festive outdoor activities.