Snapshot
November 06, 2014

Taco Bell signs on as official sponsor for Pandora

Participating in this sponsorship deal:

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About Sponsor:

Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food . Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items. Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees.

About Property:

Pandora Media, Inc. is the operator of Pandora Internet Radio (also referred as Pandora Radio or simply Pandora), an automated music recommendation service and "custodian" of the Music Genome Project available only in the United States. The service plays musical selections similar to song suggestions entered by a user. The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections.

Read More
OAKLAND, Calif.--(BUSINESS WIRE)--May 7, 2014-- Pandora (NYSE: P), the leading Internet radio service, has announced the beta launch of a new advertising solution – Promoted Stations. Promoted Stations are native ad units designed to help advertisers drive Pandora listeners to custom content. Created by Pandora for ten national advertisers, they seamlessly integrate into a listener’s station list under “Stations You Might Like.” This announcement marks the first time that Pandora has natively integrated an ad product within a listener’s station list.
Read more at investor.pandora.com »
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