Tencent signs on as licensee for ESPN
Participating in this sponsorship deal:
About Sponsor:
Tencent Holdings Limited is a Chinese investment holding company whose subsidiaries provide mass media, entertainment, Internet and mobile phone value-added services, and operate online advertising services in China. Its headquarters are in Nanshan District, Shenzhen.
About Property:
ESPN is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming. Its name derives from "Entertainment and Sports Programming Network".
Walt Disney Co.’s ESPN division will offer live games and Mandarin-language sports commentary online in China under a multiyear deal with Tencent Holdings Ltd., the country’s largest Internet company.
Read more at www.bloomberg.com »
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