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November 06, 2014

The Broadmoor signs on as title sponsor for Pikes Peak International Hill Climb

Participating in this sponsorship deal:

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About Sponsor:

The Broadmoor is a resort in the southwestern Broadmoor neighborhood of Colorado Springs, Colorado. Built in the early 20th century as the "Grand Dame of the Rockies", it was one of the finest resort destinations along the Rocky Mountains during the age of railroads. The resort with hotel is a popular conference destination for businessmen and government officials. The hotel sits at an elevation of 6230 feet above sea level.

About Property:

The Pikes Peak International Hill Climb , also known as The Race to the Clouds, is an annual automobile and motorcycle hillclimb to the summit of Pikes Peak in Colorado, USA. The track measures 12.42 miles over 156 turns, climbing 4,720ft from the start at Mile 7 on Pikes Peak Highway, to the finish at 14,110ft , on grades averaging 7%. It used to consist of both gravel and paved sections, however as of August 2011, the highway is fully paved and as a result all subsequent runnings will be on tarmac from start to finish.

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"The Broadmoor is delighted and honored to become the title sponsor of this historic event," said Broadmoor CEO and President Steve Bartolin. "Our new relationship with the Hill Climb honors the legacy and the vision of Mr. Penrose in a special way, and we are delighted to partner with one of the nation's top sports events."
Read more at gazette.com »
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