November 06, 2014
The Broadmoor signs on as title sponsor for Pikes Peak International Hill Climb

Participating in this sponsorship deal:

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"The Broadmoor is delighted and honored to become the title sponsor of this historic event," said Broadmoor CEO and President Steve Bartolin. "Our new relationship with the Hill Climb honors the legacy and the vision of Mr. Penrose in a special way, and we are delighted to partner with one of the nation's top sports events."
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