The First, A National Banking Association is headquartered in Hattiesburg, Mississippi. Founded in 1996, the First has operations in Mississippi, Louisiana, Alabama and Florida. The First currently has 48 locations and assets exceeding $1.7 billion.
Conference USA, officially abbreviated C-USA, is a college athletic conference whose member institutions are located within the Southern United States. The conference participates in the NCAA's Division I in all sports. C-USA's offices are located in the Las Colinas business district of the Dallas suburb of Irving, Texas.