The First signs on as title sponsor for Conference USA
Participating in this sponsorship deal:
About Sponsor:
The First, A National Banking Association is headquartered in Hattiesburg, Mississippi. Founded in 1996, the First has operations in Mississippi, Louisiana, Alabama and Florida. The First currently has 48 locations and assets exceeding $1.7 billion.
About Property:
Conference USA, officially abbreviated C-USA, is a college athletic conference whose member institutions are located within the Southern United States. The conference participates in the NCAA's Division I in all sports. C-USA's offices are located in the Las Colinas business district of the Dallas suburb of Irving, Texas.
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