TikTok signs on as official sponsor for Borussia Dortmund
Participating in this sponsorship deal:
Agency:
About Sponsor:
TikTok is an iOS and Android media app for creating and sharing short videos headquartered in Los Angeles, California.
About Property:
Ballspielverein Borussia 09 e.V. Dortmund, commonly known as Borussia Dortmund, Dortmund, or BVB, is a German sports club based in Dortmund, North Rhine-Westphalia. The football team is part of a large membership-based sports club with approximately 90,000 members (as of August 2013),[1] making BVB the second largest sports club in Germany. Dortmund plays in the Bundesliga, the top tier of the German football league system. Dortmund is one of the most successful clubs in German football history.[2][3]
The Bundesliga outfit are among several high-profile European soccer teams to launch their own TikTok channel in recent weeks but have now taken that relationship to the next level by aligning with the platform, in a deal mediated by marketing agency Lagardère Sports.
Read more at www.sportspromedia.com »
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