Snapshot
January 13, 2020

Tod's signs on as official sponsor for Whitney Museum of American Art

Participating in this sponsorship deal:

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About Sponsor:

Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.

About Property:

The Whitney Museum of American Art, often referred to simply as "the Whitney", is an art museum with a focus on 20th- and 21st-century American art. Located at 945 Madison Avenue at 75th Street in New York City, the Whitney's permanent collection contains more than 18,000 works in a wide variety of media. The Whitney places a particular emphasis on exhibiting the work of living artists for its collection as well as maintaining an extensive permanent collection containing many important pieces from the first half of the last century. The museum's Annual and Biennial exhibitions have long been a venue for younger and less well-known artists whose work is showcased by the museum.

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The museum has announced the cochairs and hosts for its annual Art Party, which will take place on Jan. 28. Kristen Cole of boutique Forty Five Ten is returning as a cochair for the dinner along with artists Liza Lou and Maia Ruth Lee, whose work was included in the most recent Whitney Biennial. New York-based musician Zsela will perform during dinner, after which the museum will open its galleries for the after party hosted by the Whitney Contemporaries.
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