Trader Joe's signs on as for USC Trojans Athletics
Participating in this sponsorship deal:
About Sponsor:
Trader Joe's is a privately held chain of specialty grocery stores headquartered in Monrovia, California. As of June 2011, Trader Joe's had a total of 361 stores. Approximately half of its stores are in California, with the heaviest concentration in Southern California, but the company also has locations in 28 other states and Washington, D.C. Trader Joe's was founded by Joe Coulombe and is owned, since 1979, by a family trust set up by the late German businessman Theo Albrecht, one of the two brothers behind the German discount supermarket chain Aldi.
About Property:
The USC Trojans are the athletic teams representing the University of Southern California in Los Angeles, California. While the men's teams are nicknamed the Trojans, the women's athletic teams are referred to as either the Trojans or Women of Troy . The program participates in the Pacific-12 Conference and has won 116 team national championships, 94 of which are NCAA National Championships. USC's cross-town rival is UCLA, with whom there is fierce athletic and scholastic competition. However, USC's rivalry with Notre Dame predates the UCLA rivalry by three years. The Notre Dame rivalry stems mainly from the annual football game played between these two universities and is considered the greatest intersectional rivalry in college football.