Trader Joe's signs deal with Pandora Trader Joes enters mobile space with targeted ad campaign <p>By Rimma Kats<p>March 7, 2012<p>Trader Joes has entered the mobile advertising arena with a new campaign that lets consumers find the nearest location as well as browse its products and recipes.<p>The company is running full-page and audio ads within Pandoras iPhone application. A mobile campaign such as this is a good way for Trader Joes to reach as many consumers as possible. <p>Quick mealsThe Trader Joes campaign promotes quick recipes and entices users to make meals in minutes. <p>When consumers tap on the mobile ads, they are redirected to a mobile-optimized page where they can browse the companys Fearless Flyer, view recipes and check out customer updates. <p>Users can also use the store locator to find the nearest Trader Joes location. <p>If they tap on the store locator feature, Trader Joes asks them if it is OK to use their current location. <p>The Fearless Flyer promotes Trader Joes featured flyer products. <p>Consumers can browse different categories such as bakery, beverages, cheese, frozen, grocery and produce and flowers. <p>The recipes feature lets users browse by course and see which products are available. <p>The mobile landing page also includes social media features such as Facebook and Twitter. Users can share their favorite products or recipes with friends and family. <p>Driving trafficA mobile ad campaign such as this is a great way for Trader Joes to drive in-store traffic.<p>Consumers are always on the go and have their mobile device with them on-hand. <p>A targeted mobile ad campaign helps reach consumers and build a stronger relationship between the brand and customer. <p>Final Take Rimma Kats is staff reporter on Mobile Marketer, New York <p>Associate Editor Rimma Kats covers media, television, research and social networks. Reach her at email@example.com.
Trader Joe's sponsors Atlanta Film Festival We create unique, customized partnerships, branding opportunities, and promotions for our sponsors to meet their individual goals. We build partnerships to last not just 10 days, but through the year and, hopefully, for years to come. We welcome the opportunity to show how our Festival can deliver for your organization.