Snapshot
April 13, 2016

Travel Oregon signs on as official sponsor for The Onion

Participating in this sponsorship deal:

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Agency: Screen shot 2015 02 05 at 10.22.12 am

About Sponsor:

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors' experiences by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon. The commission aims to improve Oregonians' quality of life by strengthening economic impacts of the state's $10.3 billion tourism industry that employs more than 101,000 Oregonians.

About Property:

The Onion is an American digital media company and news satire organization. It runs an entertainment website featuring satirical articles reporting on international, national, and local news, in addition to a non-satirical entertainment section known as The A.V. Club, and a creative services division called Onion Labs. It says 90 percent of its web site readers are between 18 and 44 years old. Since 2007, the organization has published satirical news audio and video online, as the "Onion News Network". Web traffic on theonion.com amounts to an average of 11 million unique visitors per month.

Read More
It might be on one of the most popular satirical websites around, but Travel Oregon's new advertising campaign on The Onion is a very serious attempt to attract more tourists to the Pacific Northwest.
Read more at www.oregonlive.com »
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