TRESemme signs on as official sponsor for Her Campus College Fashion Week
Participating in this sponsorship deal:
About Sponsor:
TRESemmé is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri starting in 1947. The brand name is a word play and reference to Edna L. Emme, then a leader and national spokesperson for the professional hair care industry. The product line was initially marketed only to salons. The TRESemmé brand was purchased by Alberto-Culver in 1968. Advertisement campaigns include 'Professional, Affordable', spending an estimated $17 million on advertising by 2004. TRESemmé's products are used in hair salons across the US, Canada and UK, in particular for hair repair treatment from heating damage caused by hair ironing and blowdrying.
About Property:
College Fashion Week includes shows in Boston, New York City, Chicago and San Francisco this October. Her Campus is the an online and offline community for college women. Written entirely by the world's top college journalists – with 4,000+ contributors and counting – HerCampus.com features national content on Style, Beauty, Health, Love, Life, Career, and High School supplemented by local content from 230+ campus chapters nationwide and in seven countries.