Snapshot
September 15, 2017

Tsamma Watermelon Juice signs on as official sponsor for Alabama Crimson Tide

Participating in this sponsorship deal:

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About Sponsor:

Tsamma, pronounced (SAH-MAH), is the name of a hardy melon grown in the Kalahari Desert of Southern Africa, thought to be the mother ancestral variety of all melons. Tsamma Watermelon Juice, founded in 2014 by Sarah Frey, is grown, made and bottled by Frey Farms, one of the nation's largest watermelon farmers. The company has growing operations in Florida, Georgia, Missouri, Arkansas, Indiana, Illinois and in the panhandle of West Virginia.

About Property:

The Alabama Crimson Tide refers to the 21 men and women varsity teams that represent the University of Alabama. The Crimson Tide teams compete in the National Collegiate Athletic Association's Division I as a member of the Southeastern Conference (with the exception of rowing, which competes in the Big 12 Conference). In 2002, Sports Illustrated named Alabama the No. 26 best collegiate sports program in America.[3] Athletics facilities on the campus include the 101,821-seat Bryant–Denny Stadium, named after football coach Paul "Bear" Bryant and former University President George Denny, 15,316-seat Coleman Coliseum, Foster Auditorium, Sewell–Thomas Stadium, the Alabama Soccer Stadium, the Sam Bailey Track Stadium, the Ol' Colony Golf Complex, the Alabama Aquatic Center, and the Alabama Tennis Stadium.

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The University of Alabama football program sought out Tsamma Juice last year after learning of a study on the company's watermelon juice, which is being led by the University's Human Nutrition Department.  The study focuses on the effects of L-citrulline, an amino acid most known for its use as a sports performance and cardiovascular health supplement.  Watermelon is the only food that provides a natural source of L-Citrulline and each 12 oz. bottle of Tsamma Juice has 600 mg of this powerful nutrient.
Read more at www.prnewswire.com »
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