Tully's Coffee signs on as official sponsor for United SportsCar Championship
Participating in this sponsorship deal:
About Sponsor:
Tully's Coffee is a specialty coffee retailer and wholesaler based in Seattle, Washington, United States. Its stores serve specialty coffees, espresso, baked goods, pastries, and coffee-related supplies. It also has overseas licensing agreements in Japan and South Korea where its brand name is used for Tully's coffee houses in those countries. Tully's Coffee is well known for once following an expansion strategy of opening stores adjacent to those of the considerably larger coffee chain Starbucks, also based in Seattle.
About Property:
The TUDOR United SportsCar Championship will be a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It is a result of a merger between two existing North American sports car racing series, the American Le Mans Series and Rolex Sports Car Series. The initial name of the series was announced on March 14, 2013,[1] while Rolex SA signed their Tudor brand to a five year title sponsorship deal.[2] The season is scheduled to begin with the Rolex 24 Hours of Daytona.