Tumblr signs on as official sponsor for Decoded Fashion: The Fashion Hackathon
Participating in this sponsorship deal:
About Sponsor:
Tumblr is a website and microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, and 'reblog' their posts, or choose to make their tumblelog private. The service emphasizes ease of use. According to comScore, Tumblr scored 13.4 million unique visitors in the U.S. in July 2011 — up 218% from July 2010. Tumblr, Inc., the company operating the website, has its headquarters in Midtown Manhattan, New York City.
About Property:
For the first time, 200 developers from will come together for a Hackathon competition based on building and launching an app that solves a challenge in the Fashion & Retail industry. Hackers will join Fashion & Retail leaders to discuss the industry’s pain points, opportunities for new products and partnerships. The goal? Have a cool app launched by America’s most influential Fashion organization — the CFDA — for a cash prize. The top 3 teams will receive 10 days of mentorship, learning how to cater the tech pitch to a fashion-minded audience - skills that are useful to all Tech founders pitching to clients and prospect partners in this field. On Feb. 14, at Mercedes-Benz Fashion Week, one of the world’s top Fashion stages, the teams will present on the runway to a panel of Fashion judges.