Tyr Sport, Inc. is an American manufacturer of recreational and competitive swimwear, swim caps and goggles. It was co-founded in 1985 by Olympic medalist and former USA Swimming Co-Captain Steve Furniss. Tyr is based in Huntington Beach, California. Contrary to popular belief, its name is not an acronym. Rather, the company is named after Tyr (pronounced like "tier"), the Norse god of victory. The company makes products for swimming, diving, water polo, and triathlon. Tyr Sport is a subsidiary of Swimwear Anywhere, the second-largest swimwear manufacturer in the United States. Its chief competitors for market share are Speedo, Arena (swimwear), Blueseventy and Nike.
Streamline Brands is the industry's largest franchisor of swim schools. After opening its first school in 1996 in the Milwaukee, Wisconsin market under the Swimtastic brand, the company has grown to 178 locations in 24 states and three countries, operating under the brands SafeSplash Swim School, Swimtastic Swim School and SwimLabs Swim School. Franchise development rights are available for all brands throughout the world.