United States Cellular Corporation, d.b.a. U.S. Cellular , owns and operates the sixth largest wireless telecommunications network in the United States, behind Verizon Wireless, AT&T Mobility, Sprint Nextel, T-Mobile USA, and Metro PCS. As of 2011, they serve about 5.9 million customers in 126 markets in 26 U.S. states. The company has its headquarters in Chicago, Illinois.
The East Carolina Pirates are the intercollegiate sports teams representing East Carolina University in Greenville, North Carolina. All varsity-level sports teams sponsored by the university compete in NCAA Division I as a member of Conference USA. In football, the Pirates, as do all other C-USA members, play in the top-tier Division I Football Bowl Subdivision.