November 06, 2014
United Auto Workers signs on as presenting sponsor for Little Caesars Pizza Bowl

Participating in this sponsorship deal:

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Detroit-based Little Caesar Enterprises Inc. and its franchisees remain the title sponsor. They took over that role in 2009 from General Motors Co. in what had been the Motor City Bowl in a three-year series of annual options worth less than $1 million. Both the corporate entity and the franchisees shared the cost of the deal, which included a name change for the bowl.
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