DENVER, Feb 25, 2014 (BUSINESS WIRE) --Sports fans know that the fun and fanfare of game day can sometimes come with unexpected consequences. To ensure that no fan has to miss a moment of the game due to everyday ailments, UrgentRx®, developer of fast-acting, flavored powder medications, has teamed up with the 2013 American Football Conference Champions, Denver Broncos, the NBA’s Indiana Pacers and Kroenke Sports & Entertainment (parent of NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth) to be the first and only “Official Sponsor of Game Day Relief.”