USA Today signs on as official sponsor for IndyCar
Participating in this sponsorship deal:
About Sponsor:
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth in 1982. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003. According to the Audit Bureau of Circulations, the paper has 1.8 million copies as of March 2010 compared to the Wall Street Journal's 2.1 million though this figure includes the WSJ's 400,000 paid-for, online subscribers. USA Today remains the widest circulated print newspaper in the United States. USA Today is distributed in all fifty states, the District of Columbia, Puerto Rico, Guam, Canada and the United Kingdom. The newspaper has its headquarters in the Tysons Corner area of Fairfax County, Virginia. Currently, USA Today sells for US$1.00 in newsstands; however, it is often found free at hotels and airports that distribute it to their customers.
About Property:
The IZOD IndyCar Series is the premier level of American open wheel racing. The current championship, founded by Indianapolis Motor Speedway owner Tony George, began in 1996 as a competitor to CART known as the Indy Racing League . Citing CART's increasing reliance on expensive machinery and overseas drivers, George aimed to create a lower-cost alternative. In 2008, the IndyCar Series merged with the Champ Car World Series . The series is sanctioned by IndyCar.