Snapshot
November 06, 2014

USA Today signs on as official sponsor for Major League Soccer (MLS)

Participating in this sponsorship deal:

Data Mls logo

About Sponsor:

USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth in 1982. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003. According to the Audit Bureau of Circulations, the paper has 1.8 million copies as of March 2010 compared to the Wall Street Journal's 2.1 million though this figure includes the WSJ's 400,000 paid-for, online subscribers. USA Today remains the widest circulated print newspaper in the United States. USA Today is distributed in all fifty states, the District of Columbia, Puerto Rico, Guam, Canada and the United Kingdom. The newspaper has its headquarters in the Tysons Corner area of Fairfax County, Virginia. Currently, USA Today sells for US$1.00 in newsstands; however, it is often found free at hotels and airports that distribute it to their customers.

About Property:

Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada. MLS represents the top tier of both the American and Canadian soccer pyramids.

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MCLEAN, Va. and NEW YORK - The USA TODAY Sports Media Group and Major League Soccer (MLS) today announced that USA TODAY Sports Images has become the official photo partner of MLS and its business and marketing subsidiary, Soccer United Marketing (SUM), as part of a multi-year agreement.
Read more at www.oursportscentral.com »
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