Snapshot
November 06, 2014

Value City signs on as naming rights partner for Ohio State Buckeyes

Participating in this sponsorship deal:

Data Data?1415805899

About Sponsor:

Value City was an American discount department store chain with 113 locations. It was founded in 1917 by Ephraim Schottenstein, a travelling salesman in central Ohio. The store was an off-price retailer that sold clothing, jewelry, and home goods below the manufacturer suggested retail price. The chain focused on buyout and closeout merchandise, and occasionally irregular apparel and factory seconds. The stores were branded Schottenstein's in the Columbus, Ohio, market and Valley Fair in the Northern New Jersey market. The Schottenstein name was dropped in 2008. Also, three stores in Metro Detroit were co-branded as Crowley's Value City. From 1984 to 1995, Schottenstein also owned Shifrin-Willens, a jewelry store.

About Property:

The Ohio State Buckeyes are the intercollegiate sports teams and players of The Ohio State University, named after the state tree, the Buckeye. The Buckeyes participate in the NCAA's Division I in all sports and the Big Ten Conference in most sports. The Ohio State Buckeyes men's ice hockey program competes in the Central Collegiate Hockey Association, and its women's hockey program competes in the Western Collegiate Hockey Association. The school colors are scarlet and grey. Ohio State's mascot is Brutus Buckeye.

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"Academic institutions tend to be very conservative, particularly if they're public," he said."They have a variety of stakeholders who may have contradictory views on the appropriateness ofputting university assets on a commercial footing."
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