VaporBrands signs on as official sponsor for SnowBall Music Festival
Participating in this sponsorship deal:
About Sponsor:
VaporBrands International, Inc. is a marketing and development partner for manufacturers of electronic cigarettes. Electronic cigarettes represent the future of smoking; they produce no smoke, tar, ash or offensive odor while containing about the same amount of nicotine as traditional tobacco cigarettes. Unlike traditional tobacco cigarettes, electronic cigarettes can be used in many public places currently restricted from smoking. VAPR intends to focus on creating opportunities for culturally relevant brands seeking to acquire significant market share in the rapidly growing "vaping" sector of the global marketplace.
About Property:
The SnowBall Music Festival is a music festival held annually in Winter Park, CO. The first edition occurred from March 2–4, 2011, near to Vail in the city of Avon, CO. The three-day long event consisted of back to back performances played across three outside stages. Headliners included: Pretty Lights, Bassnectar, and Flaming Lips. The organisers claimed that the festival incorporated the "ultimate marriage: mountains and music." Some participants have compared Snowball to Coachella Valley Music and Arts Festival, giving it the nickname Snowchella.