Victoria's Secret signs on as licensee for West Virginia Mountaineers
Participating in this sponsorship deal:
About Sponsor:
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5billion and an operating income of $1billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.
About Property:
The West Virginia Mountaineers are the athletic teams of West Virginia University. The school is a member of National Collegiate Athletic Association Division I and the Big East Conference. On July 1, 2012 the Mountaineers will switch conferences, moving from the Big East to the Big 12, becoming the conference's easternmost team, and first in the Eastern Time Zone. The school's mascot is known as the Mountaineer. The two major sports at the university are football and basketball , although many of the other sports have large followings as well. The West Virginia University athletic program also has the honor of being the only school in the nation in 2007 to win a BCS game, a NCAA Men's Basketball Tournament game, and a NCAA Women's Basketball Tournament game.