LOS ANGELES, Jan. 28, 2015 /PRNewswire/ -- Viking Cruises (www.vikingcruises.com) today announced that it has signed on as a sponsor of The Great British Baking Show, which recently premiered on PBS stations in the U.S. The new deal extends Viking's presence on PBS beyond its highly visible partnership with the celebrated series MASTERPIECE, which includes the Emmy® Award-winning series Downton Abbey and Sherlock. Similar to its MASTERPIECE sponsorship, Viking commercials will bookend each episode of The Great British Baking Show, airing on Sundays at 8 p.m. in January and February. Viking will also leverage recipes from the show across its marketing channels.