Viking signs on as official sponsor for The Great British Baking Show
Participating in this sponsorship deal:
About Sponsor:
Viking River Cruises is an international company that operates a fleet of 19 river cruising vessels along the rivers of Europe, Russia, Ukraine and China. Viking has offices in Germany, England, Australia, Switzerland, Russia, France and China as well as additional sales offices in the United States.
About Property:
Airing Sundays on PBS, The Great British Baking Show follows the trials and tribulations of passionate amateur bakers whose goal is to be named the U.K.'s best.
LOS ANGELES, Jan. 28, 2015 /PRNewswire/ -- Viking Cruises (www.vikingcruises.com) today announced that it has signed on as a sponsor of The Great British Baking Show, which recently premiered on PBS stations in the U.S. The new deal extends Viking's presence on PBS beyond its highly visible partnership with the celebrated series MASTERPIECE, which includes the Emmy® Award-winning series Downton Abbey and Sherlock. Similar to its MASTERPIECE sponsorship, Viking commercials will bookend each episode of The Great British Baking Show, airing on Sundays at 8 p.m. in January and February. Viking will also leverage recipes from the show across its marketing channels.
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