Virgin Media signs on as official sponsor for 2014 Commonwealth Games
Participating in this sponsorship deal:
About Sponsor:
Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom. Its executive office is in New York City, United States and its operational headquarters are in Hook, United Kingdom.
About Property:
The 20th Commonwealth Games in 2014 will be held in Glasgow, the largest city in Scotland. The winning city was announced by the Commonwealth Games Federation on 9 November 2007 in Colombo, Sri Lanka. The Games will run over 11 days of competition from 24 July to 3 August 2014.
Virgin Media has signed up as a top-tier sponsorship partner of the Glasgow 2014 Commonwealth Games, with the expectation that brand ambassadors and Olympic champions Mo Farah and Usain Bolt will front a major advertising campaign next year to support the deal.
Read more at www.guardian.co.uk/media/2013/may/24/virgin-media-commonwealth-games-sponsor.com »
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