Snapshot
November 06, 2014

Vita Coco signs on as official sponsor for Rio 2

Participating in this sponsorship deal:

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About Sponsor:

Vita Coco is a coconut water brand founded in 2004 and headquartered in New York City. Vita Coco coconut water is sold at over 100,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, Walgreens, CVS, 7-Eleven, Walmart, Costco, Target, Amazon.com, and hundreds of airports and universities. The brand is sold in 30 countries globally including UK, France, Germany, Japan and China.

About Property:

Rio 2 is a 2014 American 3D computer-animated musical adventure-comedy film produced by Blue Sky Studios and directed by Carlos Saldanha. It is the sequel to the 2011 computer-animated film Rio and the studio's first film to have a sequel outside of their existing Ice Age franchise. The title refers to the Brazilian city of Rio de Janeiro, where the first film was set and Rio 2 begins, though most of its plot occurs instead at the Amazon rainforest.

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And thousands of boxes of Vita Coco Kids six-packs will contain reward codes that can be redeemed for the price of a child’s ticket to “Rio 2,” valued at up to $8. (Like so many other things in life these days, Internet access and a printer are required to redeem the codes.)
Read more at www.nytimes.com »
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