Snapshot
July 14, 2017

Volkswagen signs on as official sponsor for German Football Association

Participating in this sponsorship deal:

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About Sponsor:

Volkswagen (abbreviated VW) is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania. Volkswagen means "people's car" in German. Its current tagline or slogan is Das Auto (in English The Car).

About Property:

The German Football Association is the governing body of football in Germany. A founding member of both FIFA and UEFA, the DFB has jurisdiction on the German football league system and is in charge of the men's and women's national teams. The DFB headquarters are based in Frankfurt. Sole members of the DFB are the German Football League , organising the professional Bundesliga and the 2. Bundesliga, along with five regional and 21 state associations, organising the semi-professional and amateur levels. The 21 state associations of the DFB have a combined number of more than 25,000 clubs with more than 6.8 million members, making the DFB the single largest sports federation in the world.

Read More
The Wolfsburg-based car manufacturers, who are 100 percent owners of Bundesliga club VfL Wolfsburg, have brought an end to the DFB's long-term relationship with Mercedes-Benz, which began in 1974.
Read more at www.dw.com »
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