NEW YORK, Sept. 20, 2017 /PRNewswire/ -- On September 19th, Tullamore D.E.W. – the world's second largest Irish whiskey – premiered a new global advertising platform, "Beauty of Blend," which will be its most extensive international communications campaign to date. Debuting in the U.S. at New York's Lower East Side Tenement Museum, the "Beauty of Blend" campaign includes television and digital advertising, an ongoing social media campaign, micro-site, events and influencer programming.