Snapshot
October 31, 2018

Wonderful Pistachios signs on as official sponsor for Dr. Seuss' The Grinch

Participating in this sponsorship deal:

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About Sponsor:

The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. Wonderful Pistachios operates as a division of The Wonderful Company LLC.

About Property:

The Grinch (also known as Dr. Seuss' The Grinch) is an upcoming American 3D computer-animated comedy Christmas film produced by Illumination Entertainment. Based on the 1957 Dr. Seuss story How the Grinch Stole Christmas!, it is the third screen adaptation of the story, following the 1966 TV special of the same name and the 2000 live-action feature-length film How the Grinch Stole Christmas, also of the same name. It is directed by Yarrow Cheney and Scott Mosier, written by Michael LeSieur and Tommy Swerdlow, narrated by Pharrell Williams, and starring the voices of Benedict Cumberbatch,[4] Rashida Jones, Kenan Thompson, Cameron Seely and Angela Lansbury. The film is scheduled to be released by Universal Pictures in the United States on November 9, 2018 in RealD 3D and selected IMAX theaters.

Read More
Wonderful Pistachios kicks off the holiday season with a new integrated campaign featuring Dr. Seuss’ The Grinch. Throughout the multimillion-dollar marketing campaign, the notoriously grumpy, anti-holiday Grinch goes through an emotional roller coaster when he finds himself enjoying something during the holidays: Wonderful Pistachios.
Read more at www.freshplaza.com »
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