Yamaha Motor Company signs on as official sponsor for B.A.S.S.
Participating in this sponsorship deal:
About Sponsor:
Yamaha Motor Company Limited , is a Japanese motorized vehicle-producing company. Yamaha Motor is part of Yamaha Corporation and its headquarter is located in Iwata, Shizuoka. Along with expanding Yamaha Corporation into the world's biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles on July 1, 1955. The company's intensive research into metal alloys for use in acoustic pianos had given Yamaha wide knowledge of the making of lightweight, yet sturdy and reliable metal constructions. This knowledge was easily applied to the making of metal frames and motor parts for motorcycles. Yamaha Motor produces motorcycles, all-terrain vehicles, boats, marine engines including outboards, automobile engines, personal watercraft and snowmobiles.
About Property:
The Bass Anglers Sportsman Society is a fishing membership organization with more than a half a million members. It is geared toward bass fishermen, mainly in the United States but with members located worldwide. The society publishes Bassmaster magazine and other related publications, and also produces The Bassmasters weekly television program. B.A.S.S. is best known for the sport fishing tournament trails it sponsors, and for the championship event of its primary series, the Bassmaster Classic. The society's logo is a blue shield with a leaping largemouth bass and the society's initials, as seen in the image at right.