Snapshot
November 06, 2014

YesStyle signs on as official sponsor for Block B

Participating in this sponsorship deal:

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About Sponsor:

YesAsia is an online retail company founded in 1998 that sells Asian entertainment products worldwide. After initially focusing on CD and video retailing, it has expanded into other entertainment and hobby products such as manga, video games and consoles, electronics and toys.

About Property:

Block B is a South Korean boy group created by Cho PD under his label Brand New Stardom, who after a controversy, moved to a new label Seven Seasons. On April 15, 2011, they made their debut on KBS Music Bank with their promotional single, "Freeze!" . The group consists of seven members: Zico , Lee Taeil, B-Bomb , Ahn Jaehyo, U-Kwon , Park Kyung, and P.O . The members of Block B have dancing, rapping, composing, and singing experience. Block B is short for the term Blockbuster. The group has its roots in hip hop but has branched out into different genres.

Activation Locations
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NEW YORK, June 22, 2014 /PRNewswire/ -- YesStyle, the online Asian fashion retailer and operator of website YesStyle.com, proudly serves as an official sponsor of independent K-pop group Block B's debut US tour. The band's "Showcase Live in USA" kicks off at the NYCB Theatre in Westbury, New York on June 22 before travelling to Washington D.C. on June 24 and Miami Beach on June 27. Prior to the tour, YesStyle and Asian entertainment retailer YesAsia raffled off concert tickets and "hi-touch passes", which allow fans to meet Block B's members, for the concert stops via Facebook and Instagram.
Read more at https://finance.yahoo.com »
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