Yodel signs on as official sponsor for Tour of Britain
Participating in this sponsorship deal:
About Sponsor:
Yodel is a parcel delivery company in the United Kingdom. It was formed by the 2010 acquisition of the UK domestic business of DHL by Home Delivery Network.[1] The combined business was rebranded as Yodel in May 2010.[2] It has approximately 1,500 clients and handles over 135 million parcels every year.[3]
About Property:
The Tour of Britain is a multi-stage cycling race, conducted on British roads, in which participants race across Great Britain to complete the race in the fastest time. The event dates back to the first British stage races held just after the Second World War, since when various different events have been described as the Tour of Britain, including the Milk Race, the Kellogg's Tour of Britain and the PruTour. The current version of the Tour of Britain began in 2004 and is part of the UCI Europe Tour.