Derrike Cope, No. 70 youtheory™ Chevrolet Camaro Side LayoutTUSTIN, Calif. – July 1, 2014 - As part of its efforts to target a male audience with its new men’s line of dietary supplements, youtheory™ is going where most beauty brands have been afraid to go, NASCAR. Starting today and lasting through the racing season, youtheory is now the official primary sponsor of Derrike Cope Racing’s #70 Camaro. youtheory also participates in off-road racing with its own youtheory trophy truck that participates in the Best of the Desert and Score International Series Series.