Snapshot
May 25, 2016

ZTE signs on as official sponsor for Cristiano Ronaldo

Participating in this sponsorship deal:

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About Sponsor:

ZTE Corporation is a Chinese multinational telecommunications equipment and systems company headquartered in Shenzhen, China. It is the world's fourth-largest mobile phone manufacturer measured by 2012 unit sales and the world's fifth-largest telecoms equipment maker measured by 2011 revenues .

About Property:

Cristiano Ronaldo dos Santos Aveiro,[2] OIH, (born 5 February 1985),[3] commonly known as Cristiano Ronaldo, is a Portuguese footballer who plays as a forward for Spanish La Liga club Real Madrid and who serves as captain of the Portuguese national team. Ronaldo became the most expensive footballer in history after moving from Manchester United to Real Madrid in a transfer worth £80 million (€93.9 million/$131.6 million). In addition, his contract with Real Madrid, in which he is paid €12 million per year, makes him one of the highest-paid footballers in the world,[4] and his buyout clause is valued at €1 billion as per his contract.[5]

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ZTE’s decision to sign Ronaldo as a global brand ambassador builds on its fast growing sports sponsorship portfolio which recently saw it become a primary partner of both Bundesliga side Borüssia Monchengladbach and Europa League champions Sevilla.
Read more at www.thedrum.com »
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